The objective of a correct brand management initiative is to increase the consumer’s perceived value of a product, thus increasing bran equity. Market strategists see in a brand the implied “promise” of quality that the customer expects which translates in future purchases.

A correct brand management increases sales, making the products more desirable vis-à-vis those of the completion. Brand equity is the extra profit generated by the firm as it promotes its brand.

• BRAND NAME RESEARCH
• BRANDING POLICIES
• BRAND STRATEGY
• BRAND ARCHITECTURE
• BRAND IMAGE
• BRAND IDENTITY
• BRAND PERFORMANCE
• BRAND KNOWLEDGE
• BRAND EQUITY